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A FEW OF OUR FAVOURITE PROJECTS

Canadian Business Women In International Trade - Trade Show Booth Design with Augmented Reality.

The client approved Nexus Exhibits to design an interactive display to show case over 65 Women Entrepreneurs across Canada. This 20’ x 20’ booth consists of two 10’ pop-up displays, which are connected to create a 20’ double-sided serpentine wall. The pop-up displays a colourful graphic image of a map of Canada with call-out icon imagery to highlight specific Canadian locations of businesswomen involved in international trade. These icons were created as Augmented Reality (AR) hot spots. Visitors can simply download an app on their phones and when they view the icon on their phone or ipad they see a video clip or graphic about specific women across Canada who are business professionals in International Trade.

In addition to the WOW factor of AR, the booth is supplemented with two RollOne counters that breakdown into shipping cases and two 6’ tables with stretch fit table covers, which allows booth attendants to display their print material. Two pedestal tables with stools create a space for small groups to connect in conversation. As a final touch the booth has two elongated Canadian flags to complement the Canadian map graphic and communicate that this booth is about professional Canadian women.

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TUNDRA PROCESS SOLUTIONS – MULTI-FLOOR (DOUBLE DECKER) EXHIBIT
TUNDRA PROCESS SOLUTIONS – MULTI-FLOOR (DOUBLE DECKER) EXHIBIT

Tundra Process Solutions turned to Nexus for one of the largest booths at the Global Petroleum Show. Aside from a few general parameters, they brought us one particularly challenging requirement: a double-decker lounge for VIP guests.

We took this direction and designed a structure to match the company’s industrial aesthetic and minimalist graphics. Our design included modular elements; allowing the client to use them in smaller displays in the future. Because Tundra has many sub-brands and distributor brands to represent, we spent significant time organising the graphic allocation to avoid a cluttered look, but maintain all the necessary branding.

We were able to design and manufacture an exhibit that met their needs, fit their branding, and stood out among all the other exhibits.

SEEDHAWK – TRADESHOW EXHIBIT

Nexus is proud to have many long-standing working relationships with a variety of advertising and marketing agencies. We teamed up with AdFarm to create a travelling tradeshow booth for SeedHawk. Nexus took the direction we were given and designed a central scalable structure with a meeting room and a large counter. Each component was designed as a module, allowing the central structure to be assembled in multiple configurations. As a result, our client can adapt their booth to any space. No matter where they are on the show floor, SeedHawk is prepared with a top quality display.

SEEDHAWK – TRADESHOW EXHIBIT

THE PROJECT:
SASKATOON AIRPORT AUTHORITY/TOURISM OF SASKATCHEWAN

When the Saskatoon Airport Authority needed a 20 x 30-foot booth for the World Routes 2014 show in Chicago, they decided to trust the experts at Nexus Exhibits. Over an eight week period, we researched, brainstormed, designed, fabricated, tested, and prepared an amazing interactive display. Here’s how we did it:

WEEK 1

After meeting with our client, we agreed on an interactive space and serving area with versatile components that could also be used for smaller displays in the future. Over the span of the first week, we:

  • Met with and got to know the Saskatoon Airport Authority
  • Researched other tourism organisations and markets
  • Brainstormed a concept and made some preliminary sketches.

WEEK 2

With our client’s functional requirements and direction in mind, we proceeded with the design phase. Once we came up with two solid concepts, we modelled them with our three-dimensional drafting software. This display was designed to travel, so we paid special attention to what materials and hardware we would use when we put a concept together. During week 2, we:

  • Modeled the three-dimensional structure
  • Created renderings for the concepts
  • Produced the concept proofs
  • Touched base with the client; discussing any feedback or changes they had for us
  • Implemented our client’s requested changes

WEEK 3

Once the structure was modelled in our CAD program, we started adding some graphic details like branding. Tourism Saskatchewan had plenty of spectacular high-resolution photos in their library. We were able to use their files to make actual working graphics. Over week 3, we:

  • Obtained approval of the booth structure
  • Talked with the client about the tone of the photos they wanted to use
  • Evaluated the quality of the client-supplied photos for large format printing

WEEK 4

Once we were given structure approval, we moved on to the fabrication stage. Our design centred around custom arches made of a push-click aluminium system covered with tensioned printed fabric. This type of hardware is simple to install, so the client could set up their structure themselves if they ever needed to.

The fabrication stage also includes a flat layout of the graphic files. Once we had client approval on those, we sent them into production. Our work for week 4 included:

  • Submitting construction drawings to our production team
  • Starting work on construction and fabrication drawings for the in-house components
  • Creating a flat layout of graphic files for production
  • Producing graphic proofs

WEEK 5

This particular concept involved using a functional bar as a central structure in the booth design. At this point in the process, we created a bar area with modular kitchen cabinetry and shelving which were appropriate for shipping. During week 5, we accomplished these tasks:

  • Started building the custom cabinetry and countertops
  • Got approval on the production drawings for the client’s custom tensioned fabric structure

WEEK 6 & 7

Over the next two weeks, we carried on interacting with our client, seeking their approval for every step and looking into solutions to get their booth structure where it needed to go. Throughout weeks 6 and 7, we:

  • Had the client approve our graphic proofs
  • Sent the graphics to production
  • Looked into crating options for shipping
  • Reviewed and approved the graphic proof from our production partner

WEEK 8

Week eight was all about double and triple checking that everything was perfect. Once we received the completed fabric structures, we checked for production quality and fit. We set up the booth in our production areas to make sure the layout was accurate and correct.

Next, we gathered up all the media and structural components for shipping. Typically we use custom wooden crates for booths this size. Having packed the crate, our Tradeshow Coordinator arranged shipping.

When the booth arrived at the event floor, our installers (who had experience with the booth at the pre-show stage) used our installation guides to efficiently set up and tear down the booth.

In eight short weeks, we took an idea and turned it into a custom functional eye catching display. Would you like Nexus to put our genius to work for you? Contact us and we can start turning your ideas into reality.

nexus exhibits calgary

When you work with Nexus, you get rid of the headache while maintaining control. We’ll set you up with a designer, who will work with you to turn your concept into a fully realised idea. The approved design goes to our fabricators who turn dreams into realities. We’ll build your display with details like weight, storage, and mobility in mind. The end result is an effective, functional, and innovative display. And it all starts with you!

Bring us your concept today; we can’t wait to bring your “wow” to life.

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ONLINE TOOLS

In an effort to serve you better, Nexus Exhibits has been developing various online tools and systems to allow our clients access to their inventory, our rental items and more. If you would like more information about our growing library of online tools please contact us.

nexus orders

This is our client inventory and ordering system. Registered users can login to see what items they have available for events. They can create orders and add Nexus rental items. We will arrange, pack and ship the orders and you never have to leave your chair

nexus repair centre

Whether your item is covered by the incredible Nomadic Lifetime Warranty or a bannerstand you found at the back of a storage closet, the Nexus Repair Centre can breath new life back into your item.

CUSTOMER KUDOS

Use a concept – a good marketing plan takes a unique concept and applies it to all aspects of your display. Draw attention to yourself with something clever that stands out.
Less is more – don’t overload your display graphics with too much information. The purpose is to attract attention and instantly tell a visitor what you’re about. Save the details for your brochure.
A large sales force may be impressive-looking, but overloading your booth with staff makes it intimidating for visitors to enter your booth.
Lose the table! A draped table across the front of your booth says “don’t come in”. Spend on good display units for your products that show off what you have to offer.
If you’re designing your own graphics, remember that most displays sit on the floor, so the bottom third of the display is not readily visible and therefore not a good place for important information.
Not all bannerstands are created equal. They may look the same, but the expression “you get what you pay for” is true when it comes to the internal mechanisms and print quality of a retractable bannerstand.

 

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